What is Google’s Disapproved Ads Auditor tool?
Have you ever tried to run ads on Google and all of a sudden you get a notice that Google has disapproved of one of the ads that you were running? You would panic, Go through all the Violation terms of google policies and stress out on what actually went wrong. Just so you don’t […]
5 ways to crush your paid search competition
When faced with 30% over-year increases in CPCs and a somewhat poorer position on core non-brand terms, it’s tempting to throw up your hands and declare, that’s out of your reach. And, while you can’t easily reverse competitive pressures in a PPC account, no VP of Marketing or CMO is paying you to explain the [
Average CTR’s for Instagram, Facebook, Google, and Twitter advertising campaigns
The average click-through rate (CTR) is the ratio of clicks to impressions for your link. It examines the entire CTR of your campaign rather than the CTR of each individual term because it is an average. As a result, it serves as a good summary graphic while also hiding information like which search word you […]