Top 5 Ways to Make Your Website Successful

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The year was 2020 and the world was in store for a rather unpleasant surprise.  The Covid-19 pandemic changed the way business was carried out for the last couple of decades. Ordering online provided the customers safety from the virus, massive discounts and convenience. Even the owner of a chain of local grocery stores realised that having a website can reduce the costs multi-fold by simply saving rent on large stores and setting up a “Permanent Virtual Store” online.                                                           

Here are the top 5 ways in which you can make the most out of your website

  1.   Use visual content generously: – Take a look at the home-page of your website. Is it text-heavy? The human brain processes visuals 60,000 times faster than text. Optimising your page using attractive visuals will catch the attention of the customer much quicker, will deliver the message much faster and prevent the customer from overlooking the content of the website.                                                                                                          
  2.   A website should function well on mobile phones: – In today’s day and age, smart phones can perform almost all functions that are performed on a computer or a laptop. One’s website is only considered good and swanky if its mobile-optimised or platform-optimised.. An easy to use website always improves the credibility and goodwill of the business.                                                                                               
  3.   A website should be responsive to the complaints and queries of customers:- In spite of its several advantages, the one drawback of a website is that it can often avoid the personal or human touch of a salesman. Successful websites have been able to counter this substantially and have set policies such as responding to queries and complaints of customers within a few hours and resolving their issues within a few days. This apparent drawback can serve as an excellent opportunity for brands to separate themselves from a “Sea of Competitors”. Good after-sales services and grievance redressal policies and systems may be difficult to implement in an online set-up but if implemented properly serve as a brilliant opening to create a gap between your rivals and yourself.                                                                                          
  4.   Website Speed:-  Perhaps the most irritating experience for a website-user is when it takes too long for it to load. In the era of 5G, websites which take long to load only result in the consumer bouncing to another website or brand. According to Section.io, an additional five seconds of page load time might result in a more than 20% rise in your website’s “bounce rate.” Hence, optimising website speed is an absolutely crucial aspect of making your website successful.                                                                   
  5.   Budget Properly:- One needs to plan the monetary and non-monetary resources he is willing to spend on his website. Creating a website and maintaining it is not the only aspect of selling in the B2C domain. One needs to provide substantial resources for marketing, advertising, public relations etc. Since all these topics work in sync together, ignoring one of them will have adverse effects on all the rest of them. Hence spending enough time, effort and money on all of them is absolutely vital to achieve the best possible results.  

These are the Top 5 ways in which we think that one can make the most out of their website. Hope you found some value out of this blog. Please let us know in the comments section if there are any other pointers that you could think of. Thank You! 

The Social Lions is a leading full-service digital marketing agency building digital experiences for clients across the country. Our goal is to accelerate sales for our B2B and B2C clients by delivering award-winning digital storefronts, solutions and websites. With us, you’ll have the combined experience of our expert panel and cutting-edge knowledge giving your brands and businesses a new life.

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