Client Overview

Future Sharp Skills Ltd. is a leading corporate skill and knowledge development organization. Established in 2008, it is the learning and knowledge development arm of the Future Group, which aims to transform lives through innovative learning.

Challenge

Future Sharp Skills had little to no social media presence and lack of brand awareness. The organization aimed to increase its visibility and target the intended audience. They also wanted to build a trusted brand image and align their communication strategy.

Objectives

The primary objective was to increase awareness, build a social media audience, and promote their vision and values. The organization wanted to distinguish themselves as a brand in the Future Group umbrella and showcase their work and different skilled programs.

Approach

To tackle their challenges, our team launched the organization’s social media pages and created a communication strategy aligned with their vision and values. We conducted detailed research on their primary and secondary competitors and implemented a chosen template with all the images about their daily programs. We executed ideas for videos and posts after feedback and gave suggestions to improve content quality.

Solution

Our team portrayed Future Sharp Skills as a leading corporate agency and pushed out communication of their different skilled programs. We suggested different days, birthdays, and new campaigns they could do on their social media platforms. We grew their Facebook, Instagram, YouTube, and Twitter over a period of time and showcased the people who were with them as employees or students to attract more audience.

Results

As a result of the implemented solutions, Future Sharp Skills built their social media presence and communicated in a single aligned message on their platforms. Their Instagram, Facebook, and Twitter grew by 50% within the first month. Our solutions helped distinguish them as a brand in the Future Group umbrella and establish their position as a leading corporate agency. The mix of communication with creatives, images, and videos helped showcase their work and different skilled programs, attracting more audience to their social media handles.

Benefits and Key Takeaways

Future Sharp Skills experienced a boost in brand awareness and social media presence, helping them attract more clients and showcase their work to a wider audience. They established themselves as one of the leading corporate agencies and aligned their communication strategy to promote their vision and values.

Conclusion

Through our communication strategy, Future Sharp Skills Ltd. was able to achieve their objectives and establish their position as one of the leading corporate agencies. We are pleased to have contributed to their success and will continue to support their growth and success in the future.