Client Overview:

Fittr is a technology-driven fitness platform that aims to educate and empower its clients so they can take care of their own health. With over 300,000+ success stories and over 5 million community members globally, Fittr is one of the most trusted fitness platforms in the world. The company’s mission is to make 50 million people fit and to help them discover how amazing life can be when their own body is no longer an obstacle but a gift.

Challenge:

Fittr was facing a challenge where their coaches were proficient in coaching, but they lacked strong influencing and social media skills. As a solution, Fittr initiated a project called FacesOfFittr. The project aimed to highlight their top five coaches by conducting an exclusive social media campaign for their individual profiles over a span of three months. By doing so, Fittr aimed to bridge the gap between their coaches’ coaching expertise and their social media presence, thereby boosting their reach and visibility.

Objectives:

The primary objective of the project was to provide all coaches with the knowledge and skills necessary to manage their social media profiles on their own. The secondary goal was to build a community that supports the coaches and, in turn, Fittr because they are certified coaches who only work with Fittr.

Approach:

We approached the challenge by being hands-on and handling each coach separately based on their expertise and the persona they wanted to build. We took an in-depth knowledge of what and how they wanted their profile to look like and suggested a different strategy for each coach.

Solution:

We created a tailored content strategy for each coach, incorporating current trends to ensure relevance and appeal to their respective audiences. Our team generated several content ideas and suggested experimenting with new concepts to drive engagement. The goal was to produce high-quality, unique content that would elevate the coaches’ social media presence and promote the FacesOfFittr campaign.

Results:

As a result of our work, there was a 50% growth in the audience and engagement of two coaches, while there was a consistent growth of 30% in the other three coaches.

Benefits and Key Takeaways:

The main benefits and key takeaways from the project were the independence that Fittr coaches gained in managing their social media profiles. They are now ready to head on with influencing their audience and have greatly improved in handling their own social media.

Conclusion:

Working with us has been a great learning experience for Fittr. Our team of talented individuals has helped to increase Fittr’s social media game, and it has been a very insightful tenure of the current and new age things happening all the time.