Client Overview:

Kunal Interiors and Associates is an interior design firm based in Andheri, Mumbai. The company provides interior design services for both residential and commercial properties and has worked with clients such as Living Liquidz, The Bar Stock Exchange, and Shell Lubricants.

Challenge:

Kunal Interiors and Associates had an in-house team that handled their digital media and marketing efforts. However, their ads on social media and Google were not generating any leads, and their ranking on Google was not being properly maintained. The company’s brand image in the digital space was not up to par with its competitors.

Objectives:

The main objective was to improve Kunal Interiors and Associates’ brand image in the digital space and increase their leads through digital marketing efforts.

Approach:

To address the challenge, extensive research was conducted to understand competitors, their positioning, and the type of image the company wanted to portray to its audience. Three campaigns were developed to build the brand image: #ConceptLiving, #SmartInteriorSmartYou, and #PartnertoProgress. The agency designed creatives, gifs, and split photos to showcase the company’s luxurious interiors and latest designs. Communication was targeted towards residential and commercial audiences on social media platforms such as Twitter, Pinterest, Facebook, and Instagram. Blogs and keywords were fed into the company’s website to increase its Google rank, and Google My Business was optimized.

Solution:

The agency implemented a comprehensive digital marketing strategy for Kunal Interiors and Associates. They focused on improving the company’s brand image by showcasing their work on residential and commercial properties through targeted social media campaigns. The agency also optimized the company’s website with relevant keywords and blogs to improve its Google ranking. Additionally, lead generation ads were designed and run on Facebook, Instagram, and Google Search.

Results:

Within 20 days of implementing the strategy, there was a 10% increase in Kunal Interiors and Associates’ social media profile audience. The maintained aesthetic and content that was on par with its competitors resulted in a 100% increase in leads from Facebook and Instagram. The company’s Google My Business profile performed better than its competitors, and their Google ranking improved significantly.

Benefits and Key Takeaways:

The digital marketing strategy developed by the agency helped Kunal Interiors and Associates to improve its brand image and generate more leads. The company’s social media profiles saw an increase in engagement and audience, while their Google ranking improved. The use of lead generation ads and optimized Google My Business profile resulted in more leads and improved visibility.

Conclusion:

Through a comprehensive digital marketing strategy, Kunal Interiors and Associates was able to improve its brand image and generate more leads. The agency’s approach to social media campaigns, website optimization, and lead generation ads resulted in increased engagement and visibility for the company.