Client Overview:
Young Zwann is a young and talented rapper, performer, and hip-hop artist from Nagpur who launched his first musical composition at the young age of 21. His debut song called #JUNG, which was composed by Amaal Mallik has already become a big hit, and he has even collaborated with Toronto rapper RamRiddlz.
Challenge:
The main challenge for Young Zwann was to release his debut musical composition on all platforms at the right time and with the appropriate publicity to reach the right target audience. Building and managing his digital media image was also a significant concern, and the primary objective was to be up-to-date with the latest trends and to reach out to as many people as possible. As soon as the song was released, Young Zwann aimed to achieve 1+ million organic views and engender a cool, rapper image on his social media platforms.
Objectives:
The main objectives were to release Young Zwann’s debut song on all relevant platforms, achieve 1+ million organic views, create a strong and appealing rapper image on social media, and manage his digital media presence to reach out to a broader audience.
Approach:
Our team started by designing a strategic plan for the release, public relations, social media, and licensing of the song. We obtained the copyright and licensing of the song before its release and organized a launch event with media channels and Amaal Malik. The song was released on YouTube, and ads were published on YouTube, Google, and Facebook to generate more views. Once the song was available on various music apps, we looked for cross-collaboration and promotion on social media platforms, including Facebook, Instagram, and Twitter. We created and maintained an aesthetic grid for Young Zwann’s social media profiles, and many publications published articles about him, including digital and mainstream newspapers.
Solution:
Our strategic plan successfully released the song on all relevant platforms, achieved 1+ million organic views within the first week of its release, and created a strong and appealing rapper image on social media platforms. We obtained the copyright and licensing of the song, organized a launch event, published ads on YouTube, Google, and Facebook, and focused on cross-collaboration and promotion on social media. We also maintained Young Zwann’s social media profiles and obtained many published articles about him.
Results:
The song was launched with the presence of almost 20 media houses, and it was successfully released on Apple Music, Spotify, JioSaavn, Amazon Music, and YouTube. Our strategic plan also obtained more than 20 published articles on digital platforms and mainstream and regional newspapers, leading to a 1000% growth in Young Zwann’s social media audience. The song has now garnered approximately 3 million views on YouTube.
Benefits and Key Takeaways:
Our strategic plan helped Young Zwann to achieve his objectives and reach a broader audience through various platforms and social media. The key takeaways from our approach include obtaining the copyright and licensing of the song before its release, organizing a launch event with media channels, publishing ads on relevant platforms, focusing on cross-collaboration and promotion on social media, and maintaining an aesthetic grid for social media profiles. Our approach also helped to create a strong and appealing rapper image for Young Zwann and increase his social media audience.
Conclusion:
Young Zwann’s debut song, #JUNG, was a major success, thanks to our strategic plan and approach. Our approach helped to achieve all of the objectives set out for Young Zwann, and the benefits and key takeaways can be implemented in future projects. Overall, our collaboration with Young Zwann demonstrates our ability to deliver compelling results through an effective and strategic approach.