Case Study
Young Zwann

About the Client

Young Zwann is a | Rapper | Performer | Hip-Hop Artist from Nagpur and has relinquished his first musical composition before the age of 21. His debut song which has been a big hit called #JUNG was composed by Amaal Mallik and has collaborated with a Toronto Rapper RamRiddlz.

Their Challenges

Young Zwann was consummately incipient to the industry and was supposed to make his first debut with his song. The main challenge for our client was to relinquish his musical composition on all platforms at the right time and have opportune publicity to reach the right target audience. Handling and building up the digital media image was withal one of the main concerns. The primary objective was to be updated with the latest trends and to reach out to as many people as possible. As soon as the song was relinquished, they wanted 1+ million organic views. A cool, rapper image was to be engendered for Young Zwann on his social media.

Our Solutions

So now that we had the objective clear, our team designed a strategic plan for the release, PR, social media, and licensing of the song. To commence with, we got the copyright as well as the licensing of the song done afore it premiered. We organized a launch event with media channels and Amaal Malik with Young Zwann.

The song was then released on Youtube after which ads were published for the same on Youtube, Google, and Facebook. As soon as it was released, we shared the required formats on the music apps so that we can start focusing on publishing the songs on apps.  

Soon after the song was published on apps, we started looking for cross-collaboration and promotion of the song on social media platforms. We started maintaining an aesthetic grid and built social media profiles such as Facebook, Instagram, Twitter from scratch. 

 Many newspapers(regionals & commercials) had published about the same digitally. A lot of publications started to put out articles about Young Zwann.

Results

Young Zwann’s communication was put across in a way to build his image as a young upcoming, dedicated rapper/hip hop artist. We launched the song with almost 20 media houses who attended our event. We also launched the music on Apple Music, Spotify, JioSaavn, Amazon Music, and Youtube successfully. 

We had more than 20 published articles released in the digital platforms, mainstream as well as regional newspapers, which later helped us to grow his social media audience by 1000%. The views on the song in the first week itself were above 1 Million and it now has approx 3 Million views on YouTube. All our strategies helped us to get the desired results within a short span of time.

Videos

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